SAT 1 Gold targets a core target group of primarily female viewers. Under the slogan “I feel gold,” SAT 1 Gold offers popular series classics as well as entertainment and German movies. The magazines with Ulrich Meyer, Petra Glinski and Gaby Papenburg as well as the knowledge magazine show round out the range of programs. Every evening is dedicated to a different genre, including evenings featuring documentaries, movies, crime shows and series.